Not awesome, but troublesome designs led us here!
Who we are and what we do
Dsgn2Last (pronounced Design to last) is a consulting firm based in Bengaluru, India. We deal with most issues of mechanical or structural design, wherever they arise. Our team is small, but has a collective experience of 100+ man years. Our vision is to bring efficiency and life into design, making it last long enough for the world to remember.
Background!
In all those decades we've been shopping for our homes or offices, now and then we've likely run into designs so troublesome that got us wondering if engineering ever went into building them! Chairs that taunt you with bothersome distortion as you sit, that hell called a shopping cart you are forced to push when you want to pull instead, electrical spike busters that drive you nuts when you discover your smartphone is uncharged because of a slight mismatch between pins and sockets and so on. As the founder, I've seen minor to major issues in performance, inefficiency and failures as well among many industries to who I've provided solutions in the past.
Bad design can be terribly damaging!
As most of us would agree, bad design is a lot more than personal annoyance. In the big picture, bad design can indeed result in anything from a life hazard to as much as a national stigma itself, not too rarely causing some serious negative impact on a nation's economy. And yes, parent industry(ies) could likely see their stock prices hit followed by cascading internal damage. To sum it up, bad design is to an industry as bad health is to an individual.
Vision and Mission
Our vision is "To make mechanical design last long enough for the world to remember". And with apologies to those few brilliant minds bringing out truly lasting designs, our mission is "To bring about enough engineering awareness into innovators and product designers to assess design efficiencies and performance by cycles of long term simulations and/ or testing". I, as founder, earnestly look forward to industry to leverage the collective knowledge, skills and experience of Dsgn2Last, so our man- made world can be a truly deserving occupant in the big world of nature, the God of Design.
